is why our group chose TOMS SHOES, Shoes ForTomorrow. A small social enterprise shoe company that donates a pair ofshoes for each pair sold. In this material world that we live intoday, it is very easy toforget that there are many unprivileged people on the other side ofthe world. We focused on the fact that it has a unique company policy to make donations and profits possible. For a success
to especially to teenagers
Shoe prints are lighter
→comfortable for people to wear
The competitors we found is focused on unique design. Because there is not competitor of social enterprise like Toms shoes yet. We thought Toms strengths and strategy is not only social enterprise but also unique design. Therefore we just found which company will be competitor of our model in terms of unique
for 52% ofthe market, and this would include TOMS shoes.
Table 2-2 Details of 5 Force Model
Threat of
New Entrants -It is not technology industry, but capital-intensive industries
- Because it requires a lot of time and money to build a shoe brand
Bargaining Power of
Suppliers - When purchasing raw materials, there are many alternative suppliers
Bargaining Power of Buyers -Inthe foot
isthe donation. As you know, when we buy a pair ofshoes, the company donates one pair for poor child. It’s a distinctive strength unlike other companies.
Andtom’s shoes is very comfortable. Most of people who use thisshoes said it is very light and comfortable.
Also, if you go tothe web site ofTOM’s, you could see many kinds ofshoes.
Weakness
There are many kinds in online sh
isthe main transportation in Third World countries
No shoes, No school
Protection from fatal infections and parasites
Chief shoe giver Blake Mycoskie
Started with only 200 pairs ofshoes
Sold more than 10,000 in six months
*TOMS has delivered over 140,000 pairs ofshoes to children in need
What isTOMS Shoes?
Shoes forTomorrow, TOMS Shoes
Stylish, Comfortable, Meaningful Purc